Manuka Health for Rachel Roberts Maddox —Copywriting, copyediting, storytelling, verbal identity, vertical naming & defining, product primary & secondary naming, product descriptions, brand book product sheets.
IMPACT
→ Helped drive substantial growth for the Eternal Renewal skincare line, with DTC sales nearly doubling the brand’s core honey category
→ Supported Mānuka Health’s expansion into U.S. prestige retail through launches at The Detox Market and VIOLET GREY
→ Contributed to a 260% YoY increase in Instagram growth through integrated digital storytelling
