Copy + Editorial Director
Creative Strategist
Brand Specialist
As a senior copywriter and creative strategist, I craft messaging that shapes how brands grow — building customer journeys that drive acquisition, conversion and lasting loyalty.
With over 17 years across beauty, fashion, wellness and luxury, I’ve helped notable global brands define their authentic voices and connect with the audiences that matter most — delivering measurable results to show for it.
Most recently, I guided Gen Z-targeted copy and messaging for a global fashion brand while overseeing a partner agency team. Our work contributed to double-digit growth YOY and a jump to #5 on Lyst’s Hottest Brands list. I also helped shape product names, copy and positioning behind two international beauty and wellness brand launches entering the US market.
From integrated campaign narratives and seasonal initiatives to brand voice systems, product naming, paid media, content calendars and press communications — I help brands build experiences that don’t just resonate, but scale.
Let’s connect.
nsz1215@gmail.com