COACH | Mobile-First Storytelling
Site, Email, SMS, Social
OBJECTIVE
Reimagine how Coach connects with Gen-Z through mobile-first creative—blending the warmth of heritage and craft with the immediacy of digital storytelling.
MY ROLE
Concepting, copywriting and copy editing across site, email, SMS, social.
Shaped narratives that translated seamlessly across platforms, uniting creative expression with commerce.
CREATIVE APPROACH
Coach’s digital world is tactile, cinematic, and emotionally fluent. Every headline, email, post and SMS felt authentic, relatable and confident.
- Site: Copy that fused aspiration with action, elevating products into brand moments.
- Email: Editorial pacing, storytelling subject lines, and direct, succinct CTA phrasing.
- Social: Captions/reels with conversational captions.
TONE + STYLE
Effortless, modern luxury—confident, intimate, and emotionally textured.
Every word anchored in Coach’s story of craftsmanship and self-expression.
IMPACT
→ Coach jumped to #5 on Lyst's Hottest Brands List
→ 41% homepage engagement during peak campaigns
→ +18% week-over-week add-to-cart rate
→ 1.5% peak conversion